A Vision for a Greater Creative Corridor

The Creative Corridor Vision process will last approximately ten months, concluding in late 2016 and will consist of five research and strategic planning phases:

Phase I

Stakeholder Input

The first phase of this process is a vital component and will be used to inform the subsequent phases in identifying strategic priorities for the region. It will involve reaching out to as many regional stakeholders as possible through an online survey, individual interviews, and focus groups to help identify the region’s strengths, weaknesses, opportunities, and challenges.

Phase II

Regional Assessment

The Regional Assessment will provide an objective examination of the advantages and challenges that the region faces. Supplementing quantitative findings with the qualitative data gathered during the first phase, the Assessment will seek to tell the “story of the Creative Corridor.” The Assessment will both highlight the key findings from the research and identify the initial strategic implications of these findings. The seven-county region will be benchmarked against Iowa and the United States, as well as Des Moines, IA; Fort Collins, CO; and Madison, WI to provide greater context for the analysis.

Phase III

Economic Analysis

This phase will take an in-depth dive into the region’s economic and workforce-related dynamics. The detailed analysis of the region’s economic and workforce composition will provide greater context towards understanding regional opportunities and challenges. The Analysis will seek to identify the target business sectors which have the greatest potential to drive job creation, elevate standards of living in the community, and provide the greatest opportunities to catalyze growth and development.

Phase IV

Regional Vision Strategy

Using the findings from the first phases as the initial framework, the Strategy will also incorporate existing efforts, recognizing the inter-relationship between all facets of the regional community and the importance of building on progress and inherent strengths. Examples of best practice programs, policies, and initiatives from communities around the country will be included when relevant and appropriate to help form strategic recommendations and their subsequent implementation.

Phase V

Implementation Plan

The final phase will provide a roadmap for regional leaders to activate and operationalize the Strategy. The Plan will identify lead implementers, key partners, budget considerations, and timelines for implementation of each recommendation. Additionally, performance metrics will be provided to enable stakeholders to track the progress of implementation and goal attainment.